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Why blogging is good for business

 

1blogFor a long time, Australian business people have frowned upon blogging. Few businesses have embraced it and usually for reasons that seemed to make sense at the time. This article will explain how you really do have something worthwhile to give and how your efforts can benefit your business. Sure, blogging is good for building your authority in Google’s eyes, but it also offers less obvious benefits.

Putting it in writing can save you time

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Inbound Marketing explained

sales funnelBefore we explain what Inbound Marketing is, you need to understand that a sales funnel is a diagram of how your online marketing strategy works. 

Businesses all around the world use sales funnels every day to ensure their business continues to attract more clientele - therefore growing.

Many sales funnels utilise the following action steps:

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The importance of Testimonials

importance of testimonialsWhen you have a website, it is there for one major purpose (besides giving information), and that purpose is to convert a visitor into a sales lead. Many people out there create fake testimonials, and this can sometimes be obvious to potential clients who will then be put off contacting you due to the obvious insincerity you have shown in using fake testimonials.

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Mistakes made when Marketing via eNewsletter

Newsletter MarketingIt has come to my attention through receiving countless email newsletters per week that the ones who never change their template / images at the header - end up not being looked at... There needs to be a constant changing of the content to show new, unique and different content, otherwise people look at the eNewsletter and just think "Same old crapola from this guy" and delete it.

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