Search Engine Marketing / Adwords is a powerful way to get traffic to your website fast! Search Engine Marketing / Adwords is also very costly if you don't know what you are doing.
Having experts manage your 'Google Adwords account' is key to getting value for money and quality results for your dollar
Your campaigns should be looked at either weekly or daily by someone who knows how to tweak them for more exposure at a cheaper cost, this could mean the difference of $2.50 per click and $12.50 per click! The key here is that you need to have a decent budget to make Adwords work for your business, spending $100 per month is going to give you little in the way of results whereas $1000 - $2500 per month should yield measurable results in the short term.
Adwords Management and what to look out for
Beware of the larger companies offering specialist Adwords management, they will often take on 3 - 4 competitors in an industry and have a single manager running all of their campaigns which is a conflict of interest! Ask about your Adwords manager and if they have anyone in a parallel industry or even the same industry they are managing and the results they are getting. If they have one of your competitors it would be wise to seek an alternative company to manage your account.
Diversifying your Online Marketing is Key
Search Engine Marketing should be one of the many parts of your online marketing strategy, when one method isn’t doing well the others will make up for the lack and ensure that you always have a steady constant flow of website traffic and therefore leads!