Master the 7 Types of Logos with These 7 Tips

Logos are all around us, on our home appliances, electronic devices, makeup products, food items, apparel, toys…. the list just goes on. When something is so involved in our surroundings, we often forget to think about its origin. But if you’re an entrepreneur, marketing expert, logo designer, or someone who’s looking to build a brand identity with a logo, then this goes out to you. There’s a lot of science and creative thinking that goes into the creation of a single logo. 

Let’s take a look into the most common types of logos and how you can use their effective factors to your advantage.

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Another Google Update?

Lots of markets rocked by Google May 2020 Update – What we understand today

Search results continue to churn 3 days after Google revealed the May 4, 2020, update. Google alerted it may take a number of weeks to settle. This is why that might not be great. Many updates settle relatively rapidly with small modifications along with the method. This update is different.

It’s becoming progressively apparent that this update is huge.

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Planning A Website Before You Build

How Planning a Website Saves Time and Money

planning a website

Planning a website is a very important step which is rarely taken! In 2020, we have no end of web design companies in the market.

They price themselves from as low as $99 and all the way up to $100,000.Often there is little distinction in between what you get as an outcome.

After 12+ years running my web design agency, I have actually discovered that there is a method of doing things which will guarantee the greatest possibility of success for your site build.

The greatest mistake individuals make when purchasing a site is searching for web design right off the bat. A web designer will ask them to pull together their material, some images and make them a site without actually understanding their service or their customers.

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Quality Content Has An Important Purpose On Your Website

Having Purposeful Quality Content Is A Foundation For Success!

quality content

When you start in the web design process you need to plan your results. Be precise as you define the purpose of your web site. The planning process must include careful consideration of the reasons to create the site. It is not enough to state that the web site should make money, or that it should be profitable, or that it should provide excellent customer service.

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How to Stop Your Website Emails from Going to Gmail’s Spam Folder

Are your Website Forms Sending Leads to Your Spam Folder?

web masters biggest mistakes

I constantly see issues with peoples’ website form submissions going to the Gmail Spam folder. This happens because their ‘Sender address’ is the same as their ‘receiver address’.

Start by creating a NOREPLY@YOURDOMAIN.COM.AU. Then on your form have a reply-to email set for your own email address. This will tell the mail servers that the email is coming from

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Online Marketing Strategies For Small Business

online marketing strategies

Small business owners around Australia have actually been rather sluggish to use Online Marketing Strategies. It’s not surprising considering that many commonly used Online Marketing Strategies don’t seem right for most small businesses.

Also, lots of small business owners still hold a mistaken belief. That the only way to create brand-new client leads is through referrals and networking.

Hey there! The world is changing! New Online Marketing Strategies are already giving great results. Generating leads for countless small businesses around Australia!

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Anchor Text Ratios in your Link Building Strategy

Anchor Text

For the non-initiated, making sense of SEO for humans can often feel like translating Mandarin…if the translator is a chimpanzee. Especially when it comes to Anchor text ratios!

If you’re just starting out with SEO, it’s best to get your feet on the ground and establish the basics. And one of the most basic components of link building is anchor text. 

What is an anchor text, and how do you engineer your anchor text with SEO in mind? Here’s a quick, beginner-friendly guide to help you get started. 

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