Nothing represents your company so boldly or frequently as your logo. It is your flag, your emblem, your call to arms! It is the first item viewed when people look at your website, stationary, uniforms, vehicle skinning, and all your promotional mediums. Your logo must shout loudly and evocatively to all who view it. You must get it right!
If you are at the level of the Commonwealth Bank, Nike or Woolworths, then you have a few hundred thousand dollars to invest. You have the option of creating an obscure logo or simple wording, and then advertising it extravagantly and expensively to establish brand identification. But, if you aren’t at that level, you need a different solution.
Small and medium businesses need a logo that not only looks good, but one that also communicates a message. It should say what you do, be memorable, transferable, describable …and more. It also needs to do all this instantaneously. Fonts, shapes, layouts, colours, wording, must combine to create a strong message that wins your customer’s confidence, evokes desired feelings, and leaves a memorable impression.
The difference between ordinary and effective is in the strategy. The difference between effective and exceptional is in the artistry.
We can help you experience a logo solution that delivers those differences.