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New Email Rules for 2024: What You Need to Know

In early 2024, Google and Yahoo rolled out new email rules to make our inboxes safer and less spammy. This especially affects people who send lots of emails.

Starting in February 2024, and fully enforced by June 2024, all email senders need to use SPF, DKIM, and DMARC records. These tools help verify that emails are legitimate, reducing the chances of spam and phishing attacks. By following these rules, your emails are more likely to reach their intended recipients without getting marked as spam.

Steps to Comply with New Email Rules

Step 1: Familiarize Yourself with the New Guidelines

  • Who is affected: All email users, particularly bulk senders.
  • Effective dates: Began in February 2024, fully enforced by June 2024.

Step 2: Authenticate Your Emails

  • SPF Record: Ensure your email provider has an SPF record in place.
  • DKIM Record: Check that your provider uses DKIM for email signing.
  • DMARC Policy: Request your provider to implement DMARC.

Step 3: Secure Your Emails

  • PTR Records: Verify that your provider has configured PTR records.
  • TLS Encryption: Make sure your emails are sent with TLS encryption.

Step 4: Minimize Spam Complaints

  • Avoid Spam: Personalize emails and regularly update your mailing list.

Step 5: Simplify Unsubscribe Options

  • Unsubscribe Link: Include a one-click unsubscribe link in your emails (needed for mailing lists).

Step 6: Ensure Proper Message Formatting

  • Message Standards: Follow the Internet Message Format (IMF) standards.

Understanding the Internet Message Format

The Internet Message Format (IMF) specified in RFC 5322, outlines the structure for email messages, including headers (From, To, Subject, Date, Message-ID) and the body content, ensuring compatibility across email systems and improving deliverability.

Fixing Your Email Issues

To resolve email delivery issues and meet the new Google and Yahoo requirements, follow these steps:

Authenticate Your Emails:

  • SPF Record: Ensure your SPF record is set up.
  • DKIM Record: Check that DKIM is used for email signing.
  • DMARC Policy: Implement DMARC.

Secure Your Emails:

  • PTR Records: Confirm PTR records are configured.
  • TLS Encryption: Use TLS for email transmission.

Minimize Spam Complaints:

  • Personalize Emails: Regularly clean your mailing list.
  • Unsubscribe Link: Include a one-click unsubscribe link.

Format Correctly:

  • Internet Message Format: Ensure emails comply with standards.

You can make these changes in the Zone Editor in cPanel.

image 1

Using Google (Gmail):


  • Go to your domain’s DNS settings.
  • Add a TXT record with the SPF information provided by Google.
    (v=spf1 +a +mx +ip4: +ip4: ~all)
image 4


  • Access your Google Admin console.
  • Navigate to “Apps” > “Google Workspace” > “Gmail” > “Authenticate Email.”
  • Generate a DKIM key and add the provided DNS record.
image 2

THIRD: Implement DMARC

  • Add a TXT record in your DNS settings with the DMARC policy.
  • (“” – then: “v=DMARC1;p=none;”)
image 3

Using Yahoo: Its Really No Different!

  1. Configure SPF:
    • Edit your domain’s DNS records to include Yahoo’s SPF details.
      (v=spf1 +a +mx +ip4: +ip4: ~all)
  2. Set Up DKIM:
    • Use Yahoo’s DKIM wizard to generate a key.
    • Add the key to your DNS records.
  3. Apply DMARC:
    • Add a DMARC TXT record to your DNS settings.
    • Edit your domain’s DNS records to include Yahoo’s SPF details.
    • (“” – then: “v=DMARC1;p=none;”)
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Scott Nailon

Hi, I'm Scott Nailon. I built my first website using notepad on my buggy Osbourne Pentium 133 (Windows 98) computer back in 1998. I have been running my own business since 2006 with a specialty in web since 2008. Most of these blogs are my own, if they are written by someone else I will have attributed that person at the end of the article. Thanks for reading!

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