Planning A Website Before You Build

How Planning a Website Saves Time and Money

planning a website

Planning a website is a very important step which is rarely taken!

In 2020, we have no end of web design companies in the market. They price themselves from as low as $99 and all the method as much as $25,000.

Often there is little distinction in between what you get as an outcome.

After 10+ years running my web design services, I have actually discovered that there is a method of doing things which will guarantee the greatest possibility of success for your site develop.

The greatest error individuals make when purchasing a site is searching for web design right off the bat. A web designer will ask them to pull together their material, some images and make them a site without actually understanding their service or their customers.

5 Steps To Website Success

There are 5 clear actions to developing a quality site if followed action by action you must wind up with an amazing site and fantastic outcomes. Planning a Website always comes first.

These are Website Planning, Content Creation, Web Design, Web Development and Web Hosting.

In this post, we will concentrate on Planning a website and follow up with a bit more about the other steps.

Planning a Website

When you open a brand-new company you would hardly ever do so without a business strategy. Any genuine financier will not release financing until they have actually seen a strong business plan.

This needs to be the case for your site. Why would you invest time, energy and cash into building a website without preparing its future and how it will benefit your service?

When you prepare your site ahead of time you get to pick who it will attract and for that reason the calibre of your future sales leads.

You likewise get the possibility to prepare your online search engine ranking, content writing instructions, the user experience and the way they think of your market– their worldview.

Planning a Website for Search Engine Ranking

I have actually seldom met an entrepreneur who does not want to guarantee their site is advancing from online search engine traffic. Some individuals even pay google Ads thousands each month for this honour.

By investigating your keywords and planning your website so that each page is suitable for those search terms, you will provide yourself with the very best chance of that occurring.

Planning the next 12 months of your blogging efforts is likewise smart. Ensure that you base each blog page or short article on a search term which you desire to be found on.

Planning a Website and it’s Content Direction

Your content is of huge value, individuals, in fact, will read your site. If it’s dull or not what they were trying to find you will lose them in the very first 10 seconds.

When writing your content you need to follow some important guidelines. The guidelines ought to offer a concept of the objective of your post, how it will assist your reader and what you desire the reader to do after reading it.

If you have somebody else write your content for you that individual needs to have the ability to guarantee they write converting content. This is written in such a way that it almost forces your reader to want to invest their money with your business. Planning a Website needs to incorporate this element.

Planning a Website For User Experience

When preparing your site it’s crucial to think of what the visitor will experience on your website, how the website will motivate them to move in between pages and the total subconscious psychological action you wish to activate.

Guarantee that you prepare the website so there are few clicks in between landing on the website and transforming as a client. The more clicking a visitor needs to do the most likely they are to get frustrated and look somewhere else for their details. On types, the more fields a user should fill in– the more opportunity there is of desertion.

Planning a Website for Worldview Correction

A well-written site will have predetermined typical issues for their possible customers. These issues will be transformed into short articles discussing issues and providing the option for the sake of the customer making the best purchasing choice for their requirements.

The material must likewise signal the reader about prospective issues they might not yet understand about and assist them to navigate those in order to conserve the loss and discomfort. This will produce enormous trust and authority for the site author which typically transforms into a purchase.

Planning Your Site Images

In the preparation of your site, you require to guarantee you choose the images which will be utilized in the web design stage. Guarantee they are of high quality and represent your service well.

Guarantee you select images with individuals who are a comparable group to your possible customers. Do not forget to utilize images with individuals smiling! You can likewise get some terrific images from Stock Photo websites. These can actually make a distinction and conserve you a fortune on photography.

Have a look at websites like Pexels, iStock, Shutterstock and Adobe Stock. They are frequently genuine assistance to Web Design.

The Right Site Framework

The most typical web design structure in the market today is WordPress. When you get utilized to it you will discover it is not too tough to utilize and has a great deal of included bonus offer functions which can be set up from within the CMS.

WordPress Site Builders

There are lots of people who are utilizing WordPress Site Builders to make sites. In my viewpoint, I would recommend that utilizing among these website home builders is no much better than constructing a site in

I would ask why you would even pay somebody else to do it– its that simple to do yourself. I discover that website home builders make complex future SEO endeavours and can likewise end up being buggy to utilize later on.

WordPress Web Design Themes

There are lots of styles out there to discover at a small rate. You should be mindful of where you get your style. A number of the inexpensive styles are sourced from pastime web designers who wish to make money whilst they study.

They might look terrific and for the rate be a take, however, they frequently let you down in the code department. This leaves you available to a future breakdown not to discuss security holes enabling some hackers to permeate your site. I like to stick to superior style clubs for my web design. I utilize Yootheme for a number of my jobs due to their tidy code and excellent designs.

Yootheme does have the capability to construct your website with a website contractor, nevertheless, I prevent problems by simply utilizing Widgetkit and raw WordPress.

Planning a Website Functionality

Consider the site operates you wish to utilize in your web design task.

  • Do you desire a shopping cart? Take a look at WooCommerce for that.
  • Do you desire a Gallery? Have a look at WidgetKit for that.

There are many plugins out there for WordPress.

Web Sites I have (p)replanned in the past

There have actually been lots of websites I have actually prepared or re-planned in the past. Here are a few of those who were prepared for success and prospered as an outcome.

Incredible Results From a RePlan

I have a customer who owns a web hosting business which specialises in caring for organisations who have big server requirements. His service Website is

I was commissioned to re-plan their site. It was constructed by a big company who had actually not done anything about preparing the SEO or executing onsite SEO.

They currently had a fantastic off-site backlinking profile. I didn’t require to purchase backlinks.

I replanned the website over about 1 month. I developed a copy of the site to deal with so as not to trigger any concerns with the live website. The strategy was then Implemented onto the site page by page until I was ended up. I was rather prepared to see this website sent live and provided the consent.

4 days later on I got a call from the director asking if I had actually done any naughty SEO on his website. I addressed him with a “no, why is whatever ok?”. He then telephoned me personally to inform me he had his website at the top of page 1 within the 4 days of changing it with the planned website.

Security In Planning

Among my longest-held customers is Occupational Safety Solutions, who offer SWMS Templates through their online shop. We prepared the online search engine success for this website along with the visual user experience. This customer had substantial gain from our web design preparation and went on to grow business.


I truly hope this post assists you to understand the advantages of Planning a Website and what it will provide for your future web design job. If you have any concerns do not hesitate to call me or among my group for some excellent responses!