Articles on Website Design, Hosting, Online Marketing, Planning, Content and SEO

Planning A Website Before You Build

How Planning a Website Saves Time and Money

planning a website

Planning a website is a very important step which is rarely taken! In 2020, we have no end of web design companies in the market.

They price themselves from as low as $99 and all the way up to $100,000.Often there is little distinction in between what you get as an outcome.

After 12+ years running my web design agency, I have actually discovered that there is a method of doing things which will guarantee the greatest possibility of success for your site build.

The greatest mistake individuals make when purchasing a site is searching for web design right off the bat. A web designer will ask them to pull together their material, some images and make them a site without actually understanding their service or their customers.

5 Steps To Website Success

There are 5 clear actions to developing a quality site if followed you will end up with an amazing site and fantastic results. 

These are Website Planning, Content Creation, Web Design, Web Development and Web Hosting.

In this post, we will concentrate on Planning a website and follow up with a bit more about the other steps.

Planning a Website

When you open a brand-new company you would never do so without a business strategy. Any genuine financier will not release financing until they have actually seen a strong business plan.  

This needs to be the case for your site. Why would you invest time, energy and cash into building a website without preparing its future and how it will benefit your business?  

When you plan your site ahead of time you get to pick who it will attract and for that reason the quality of your future sales leads.  

You likewise get the ability to plan your online search engine ranking, content writing plan, the user experience and the way they view of your market– their worldview.  

Planning a Website for Search Engine Ranking

I have actually seldom met an entrepreneur who does not want to guarantee their site is increasing in online search engine traffic.

Some individuals even pay google Ads thousands each month for this honour.  

By doing keyword research and planning your website so that each page is suitable for those search terms, you will provide yourself with the very best chance of that occurring.  

Planning the next 12 months of your blogging efforts is likewise smart.

Ensure that you base each blog page or short article on a search term which you desire to be found on.  

Planning a Website and it’s Content Direction

Your content is of huge value, individuals, in fact, will read your site. If it’s dull or not what they were trying to find you will lose them in the very first 10 seconds.

When writing your content you need to follow some important guidelines. The guidelines ought to offer an idea of the objective of your post, how it will assist your reader and what you want the reader to do after reading it.

If you have somebody else write your content for you that individual needs to have the ability to write converting content. This is written in such a way that it almost forces your reader to want to work with your business. Planning a Website must incorporate this element.

Planning a Website For User Experience

When preparing your site it’s crucial to think of what the visitor will experience on your website, how the website will motivate them to move in between pages and the total subconscious psychological action you wish to activate.

Ensure that you prepare the website so there are few clicks in between landing on the website and converting them as a client. The more clicking a visitor needs to do the most likely they are to get frustrated and look somewhere else for their solutions. On web forms, the more fields a user must fill in– the more opportunity there is of losing them.

Planning a Website for Worldview Correction

A well-written site will have predetermined typical issues for their possible customers. These issues will be transformed into short articles discussing them and providing the correct option so the customer makes the best purchasing choice for their requirements.  

The material must likewise signal the reader about prospective issues they might not yet understand about and suggest they avoid those in order to avoid possible loss and discomfort. This will produce enormous trust and authority for you, as the site author, which typically transforms into a purchase.  

Planning Your Site Images

In the planning of your site, you need to ensure you choose the images which will be used in the web design stage. Make sure they are high quality and represent your business well.

Also, make sure you choose images with individuals who are a comparable group to your possible customers. Don’t forget to use images with individuals smiling! You can likewise get some terrific images from Stock Photo websites. These can actually make a distinction and save you a fortune on photography.

Have a look at websites like Pexels, iStock, Shutterstock and Adobe Stock. They are frequently genuine assistance in Web Design projects.

The Right Site Framework

The most typical web design framework in the market today is WordPress. When you get comfortable with it you will find it is not too tough to use and has a lot of extra functions which can be set up from within the backend.

WordPress Site Builders

There are lots of people who are using WordPress Site Builders to make sites. There are some good ones and some terrible ones! In my opinion, I would suggest that using the bad website builders is no much better than constructing a site in wix or squarespace.

I would ask why you would even pay somebody else to do it– its that simple to do yourself. I find that website builders complicate future SEO endeavours and can likewise end up being buggy to use as well.

At the time of writing this article, I use Elementor as it is very SEO friendly and easy to work with. It also comes with a free theme which allows you to design the entire website with it.

WordPress Web Design Themes

There are lots of themes out there to discover at a small price. You should be mindful of where you get your theme. A number of the inexpensive themes are sourced from offshore web developers who want to make money whilst they study.

They might not look too bad and for the price be a steal, however, they frequently let you down in the code department. This leaves you open to future security holes enabling some hackers to penetrate your site. I like to stick to premium theme clubs for my web design. As stated earlier, I use Elementor to build sites now as it’s just easy.

However, I have also previously used Yootheme for a number of my jobs due to their quality code and excellent designs.

Planning a Website Functionality

Consider the site functions you wish to use in your website.

  • Do you need a shopping cart? Take a look at WooCommerce or Shopify for that.
  • Do you need a Gallery? That’s built into Elementor and even WordPress default.

There are many plugins out there for WordPress.

Web Sites I have (P)replanned in the past

There have actually been lots of websites I have pre-planned or re-planned in the past. Here are a few of those who were prepared for success and prospered as an outcome.

Incredible Results From a RePlan

I have a customer who owns a web hosting business which specialises in caring for organisations who have big server requirements. is their domain name.

I was commissioned to re-plan the site. It was built by a big company who had actually not done anything about preparing the SEO or executing onsite SEO.

They already had a fantastic off-site backlinking profile. I didn’t require to purchase backlinks.

I replanned the website over about 1 month. I created a copy of the site to work with so as not to trigger any concerns with the live website. The strategy was then Implemented onto the website page by page until I was finished. I was asked if I was ready to see this website sent live and agreed.

4 days later on I got a call from the director asking if I had actually done any Blackhat SEO on his website. I addressed him with a “no, why is everything ok?”. He then telephoned me personally to inform me he had his website at the top of page 1 within the 4 days of uploading it.

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Security In Planning

Among my longest-held customers is Occupational Safety Solutions, who offer SWMS Templates through their online shop. We prepared the online search engine success for this website along with the visual user experience. This customer had substantial gain from our web design preparation and went on to grow the business.


I truly hope this post helps you to understand the advantages of Planning a Website and what it will provide for your future web design success. If you have any concerns don’t hesitate to call me or send me an email!

Scott Nailon

Scott Nailon

Hi, I'm Scott Nailon. I built my first website using notepad on my buggy Osbourne Pentium 133 (Windows 98) computer back in 1998. I have been running my own business since 2006 with a specialty in web since 2008. Most of these blogs are my own, if they are written by someone else I will have attributed that person at the end of the article. Thanks for reading!

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