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Small Business Marketing

Small business marketing can be daunting!

So, you’re working for a boss one day who is a total and utter ball of stress, he explodes every hour on the hour and pushes everyone around all the time. It seems no one can do better than him! But not without small business marketing…

Finally your day comes …

… something on the inside of you snaps and you think to yourself “Damn this guy! The stress levels I have to deal with here are way too high! If I was to re-create this business I could keep a stress free office and do a better job than this crazy nutcase!”

Small Business MarketingAll of a sudden you have what Michael Gerber, the Author of a book called ‘The eMyth Revisited’ calls an entrepreneurial seizure!

You walk into your boss’ office, slam your resignation on his desk and say “See Yah Later Stress Ball!” and walk from his office with a feeling of ultimate power!

The next day you go about your day setting up your new business. You feel proud of yourself as a result of your liberation and new found freedom!

You create a business name, get a phone and tell all your friends and family that you have gone into business for yourself. You get some work and referrals from friends and family which gives you a great kick start. You take on some more costs as a result and invest extra cash into boosting your professional profile. You want to look like a bigger business and you start working really hard!

Sites By Design specialises in Small business marketing!

Month in and month out you do well. You get into a cycle of finding new clients, doing their work, getting paid and then paying last month’s bills! It seems great, but then serious problems start to surface: surprise bills, customers who are slow to pay, a bout of the flu and a BAS complication. Suddenly it feels like you’re too busy working in the business to work on your business. You start to feel trapped and wonder when you will be able to get enough work in to get you out of the ditch you have unwittingly fallen into!

Small Business MarketingThen, one day the nightmare increases!

You have no work to do! You have no referrals or ongoing work on the To Do list! You have a list of bills to get paid which reaches the thousands and you don’t have any way of paying them! What will you do? How will you get the clients in?

Not only that but you have just become more of a lunatic than your old boss was and you know it!

Well, this story is common. This is why most small businesses die within the first 2 years, with cashflow and defaulting clients being common issues.

If you haven’t got to this place yet you very well may get there in the following years so it is best to plan ahead!

If you are there now you have our sympathy; we have been there too, many times actually during the early days of our business!

I have a simple but effective answer to these problems!

Your business likely needs a ‘Sales Lead Generation Machine’; one that brings people in, filters and prompts your suitable clients and provides easy means whereby they can make an online inquiry. You or your sales person then receive an email alerting you to the details of the hot lead so you can make a sales call.

We tried calling people from the paper: it didn’t work. We heard some interesting language though and once even sat on hold for 20 minutes before realising we had better move on.

Sites By Design specialises in Small business marketing!

We tried press advertising in the local rag and other places. Whilst we saw some results, we didn’t get the STYLE of client we wanted. We got people who were only out to get the cheapest deal; people who screwed us down to a crazy amount of money and deals we lost money out of!

Realising we needed to tackle the Google challenge, and after investing a couple of years of ongoing research and development, we now have a team of amazing people to ensure that we can implement several strategies that get us to the top of Google!

Small Business MarketingNot only are all of our methods legitimate and ‘Google Legal’ or ‘White Hat’ but they work at a nice speed too!

In addition, after reading the ‘eMyth Revisited‘ (which we mention to most clients) we have systemised our processes and products. We do this to deliver a cheaper yet more superior product to the market, give small business value for money and give their own little lead generation machine!

Sites By Design specialises in Small business marketing!

So, here is how it works:

  1. We give you a support account, this includes Managed Unlimited Hosting, with us becoming an extension of your business (your own web department).

  2. We create you a nice looking website that suits your logo, represents you well and converts website visitors into sales leads (those that are good potential clients). The system emails you their details with a message letting you know they are interested in speaking with you (then you call them back whenever you are ready).

  3. We work with you to get you to the top of Google for the search terms that people are actually searching for. You get a massive boost in traffic and as a result end up with sales leads emailed to your inbox!

We already have successful and happy clients who are implementing these strategies and getting a great return on investment!

So, for the best small business marketing machine at an awesome price just contact us!

If you want to know more about all of this watch our video at the top of this page and do what it says!

Sites By Design specialises in Small business marketing – Call us today to speak more about what we can do for you!

Sites by Design is a Sydney based Web design / eCommerce / Traffic Generation / Hosting and Content management systems specialist. We build, manage and maintain the online presence of small to medium sized businesses. We don’t pretend to be the biggest web design agency in Australia, but what we do provide is a unique opportunity for small business owners to reap the benefits of the best online practices available without the high end price tag. We’re innovative, have a keen eye for design and are committed to our growing clientele. Our 5 step process is Planning, Content, Design, Development and Hosting. This is usually followed by online marketing services.

Scott Nailon

Scott Nailon

Hi, I'm Scott Nailon. I built my first website using notepad on my buggy Osbourne Pentium 133 (Windows 98) computer back in 1998. I have been running my own business since 2006 with a specialty in web since 2008. Most of these blogs are my own, if they are written by someone else I will have attributed that person at the end of the article. Thanks for reading!

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