Creating content to stir Google and visitors to action
Most businesses do not have the luxury of targeting only one customer type. Neither do websites. For some visitors, a professional and trust generating appearance will be all they need. For others however, drilling down and searching for more will be their way.
Many of these clients will quickly move on if your content does not answer their questions, motivate them or cater to the nuances of their personality type.
Poor quality copy (or wording) is an almost certain way to lose visitors. It is also a sure-fire way to lose the love of Google.
Good copy however, will convert visitors into sales leads as well as improve your search engine performance.
This is why we have a variety of talented copy writers on team who take their job very seriously.