STEP 2 - Content Creation
Content Creation is Seriously Undervalued!
Content creation is one of the most undervalued services in the web industry, however it is also one of the most important! When we talk about website content, we’re discussing more than words, we’re also talking about images, videos, downloads and other miscellaneous items. There are also factors of formatting, search engine ranking and specific visitor response goals that need to be factored in.
Content creation is more than it seems.
The Elephant in the Room
There are some who say words (or copy) are not important. They say, “Who reads content anymore?”
Sure, there are many who don’t. Most business website visitors are on a search-and-secure mission.
Some of them search, scan, navigate, decide, ‘click’, and then do it all again until their goal is achieved. However that isn’t true all the time, and for those who do read, quality matters!
Search engines read content, so do those with ‘detail’ personality types, and the more expensive or significant the purchase, the more important content creation becomes. Yes, words do matter!
Can I Do My Own Content Creation?
Yes, you can, if you have the writing ability and technical knowledge to refine these skills for the web. Evaluate your skills, the time investment you’ll need to make, and what is at stake if you get it wrong. Our PDF resources will help you with some of the knowledge basics if you want to go that way.
Since copy is one of the your most significant success variables, you may choose to invest in:
- Creation of a Content Plan (which is done in our Website Planning stage)
- A professional writer who knows how to implement it.
In Pursuit of Simultaneous Satisfaction
Content writers must satisfy both search engines and people, non-aggressively, covertly and graciously. This is the simultaneous satisfaction challenge!
Both search engines and people punish sites they perceive as manipulative. Both Google and Australians are famous for a high-sensitivity to being ‘handled’. Yet, securing a 1st page search result is usually a competitive and complex task. Moving a visitor in a desired direction is also a delicate undertaking.
Google’s algorithms evaluate and penalise factors such as grammar, spelling, reading levels (e.g. upper primary, tertiary), contextual word use, technical terminology (measured against its own standards) and more. These algorithms aren’t published in a handbook, so those working with content regularly develop a feel for what works by experience.
Web wordsmiths must constantly hone their skills, as well as respond to the current algorithm environment. To keep their ‘quill sharper than the sword’ demands significant time, cost and ongoing professional development.
As artists and technicians, their skill sets are valuable. Cheap content creation services can be purchased, often from overseas, but the quality can be questionable, especially where cultural sensitivity is concerned. The question to ask is:
“What potential earnings can I make if this page ranks and converts visitors well?”
Once you’ve run the numbers, you can make informed investment decisions.
Writing Highly Engaging and SEO-Friendly Web Content
In the digital era, creating content that is both engaging for readers and optimised for search engines is essential for the success of any website. This balance is crucial in ensuring that your content meets the needs of your audience while also adhering to the guidelines set forth by search engines like Google. This guide will walk you through our approach to crafting content that not only captivates your potential customers but also enhances your website’s visibility online.
Understanding the Dual Focus: Reader Engagement and Google Compatibility
Our content creation process is anchored in two fundamental principles: Reader Focus and Google Compatibility. By integrating these aspects, we ensure that the content on your website serves the dual purpose of engaging your audience and performing well in search engine rankings.
Reader Focus: Prioritising Audience Needs
The cornerstone of our content creation strategy is to prioritise the needs, interests, and preferences of your target audience. We understand that the primary purpose of your website content is to engage and convert visitors. To achieve this, we:
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Conduct thorough audience research to tailor our content creation to the specific demographics, challenges, and interests of your target market.
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Craft content that provides real value, addressing pain points with practical solutions and offering insightful information that enriches the reader's experience.
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Utilise clear, concise, and engaging language to ensure that the message is accessible and resonant with your audience or target market.
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Foster interaction and build a community by encouraging feedback and engagement through comments, social shares, and other forms of participation.
By focusing on the reader, our content creation not only attracts but also retains visitors, turning them into loyal customers.
Google Compatibility: Aligning with SEO Best Practices
In parallel, we ensure that all content creation is optimised for Google, acknowledging the importance of visibility in search engine results. This involves:
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Performing keyword research to identify and integrate relevant search terms that your target audience is using to find services or products like yours.
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Ensuring content quality and relevance to make your website a valuable resource that Google is likely to rank highly.
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Optimising all elements of your website content, including metadata, URLs, and overall site structure, for better indexing and visibility.
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Enhancing the mobile-friendliness of your website, as Google places significant emphasis on mobile optimisation in its ranking algorithms.
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Employing strategies for building a strong link profile and effective internal linking to boost SEO performance.
Through these content creation strategies, we aim to increase your website’s search engine visibility, driving more organic traffic to your site.
The Synergy: Content Creation That Satisfies Both Readers and Google
Merging the principles of Reader Focus and Google Compatibility is where the magic happens. Our holistic approach ensures that every piece of content on your website is designed to meet the audience’s needs while also being finely tuned for search engine success. This balance is key to:
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Enhancing the user experience, making it easier for visitors to find and engage with your content.
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Ensuring long-term growth and sustainability by keeping up with SEO best practices and adapting to changes in search engine algorithms.
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Building trust and credibility in your industry, as high-quality, relevant content establishes your brand as an authority.
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Increasing conversion rates by speaking directly to your audience's needs and guiding them towards the desired action.
By educating our clients on this comprehensive approach to content creation, we empower them to see their websites not just as a collection of pages, but as a dynamic tool for engagement and growth. Prioritising both reader engagement and SEO optimisation is the key to creating a successful online presence that drives results and fosters lasting relationships with your audience.
Your online success depends on these four steps
STEP 1
PLANNING
You dont build a house without plans, why would you expect different with your website?
STEP 2
WRITING
Words are the currency of the search engines, well written words will take you a long way!
STEP 3
BUILDING
Building a website with the right technology and ensuring it is aesthetic to the eye!
STEP 4
EXPOSING
Expose your website on the right mediums so that the right potential client can see it.
Don’t hesitate, pick up your phone and call
