Step 3 - Website Design
Your Website Design Professionals Abilities
As the design industry has evolved from print based graphic design to web design many designers have been left behind.
In print based graphic design the goal was a business card, brochure or billboard. It was mainly based on what looked good to the person standing in front of the end result of the design. This collateral type is non-interactive and much easier to create.
Web design is increasingly looking more complicated. There is a constant need for User Experience, User Interface and even some marketing psychology.
The ability to understand what the website visitor is looking for on the front page of a website is important. Making it easy to find is even more important.
Your Website Design professional should be constantly researching and self-training in the multiple disciplines involved in being a good web designer.
User-Experience (UX) Planning
User-Experience (UX) Planning maps out the potential interactions and experiences of a website visitor. They respond to the profile of your primary and secondary target audiences, your goals and your Content Plan or menu structure. They forecast the decisions and responses site users are likely to make and propose plans on how to influence their behaviours.
User Interface (UI) Design
User Interface (UI) Design takes the UX Plan and works out what the implementation of that plan will actually look like. The User Interface is what the user sees, however, the goal is macro design, not micro design. They create the wireframes and concept drawings that guide what comes later. The UI Design provides structure and boundaries to those who handle the project next.
Your Web Designer
Your Web Designer will oversee the website design process, as well as making final design decisions. They implement the UX Plan, the UI Plan, the Content Plan, creating a synergy of beauty and function. The Web Designer works out how to make things happen – and then they do make it happen!
The Web Design Unicorn is someone who knows a bit of everything, but there are very few who know enough to operate at an advanced level across multiple roles. Those who do achieve this plateau of professionalism are appropriately known as a ‘Unicorn’. They are rare indeed! We tend to work with designers who are very focused on design, however some of our development team can also perform design oriented tasks.
Your Key here is to have quality research that empowers effective strategic planning. This in turn will enable you to create results-focused content and provide your web Designer and Web Development people with what they require to do their jobs well.
The success of your web build, and the minimisation of problems later, rests not only on having quality people build your site, but also on providing them what they need to do their job well.