Articles on Website Design, Hosting, Online Marketing, Planning, Content and SEO

Logo Design

Nothing represents your company so boldly or frequently as your logo. It is your flag, your emblem, your call to arms! It is the first item viewed when people look at your website, stationary, uniforms, vehicle skinning, and all your promotional mediums. Your logo must shout loudly and evocatively to all who view it. You must get it right!

If you are at the level of the Commonwealth Bank, Nike or Woolworths, then you have a few hundred thousand dollars to invest. You have the option of creating an obscure logo or simple wording, and then advertising it extravagantly and expensively to establish brand identification. But, if you aren’t at that level, you need a different solution.

Small and medium businesses need a logo that not only looks good, but one that also communicates a message. It should say what you do, be memorable, transferable, describable …and more. It also needs to do all this instantaneously. Fonts, shapes, layouts, colours, wording, must combine to create a strong message that wins your customer’s confidence, evokes desired feelings, and leaves a memorable impression.

The difference between ordinary and effective is in the strategy. The difference between effective and exceptional is in the artistry.

We can help you experience a logo solution that delivers those differences.

Scott Nailon

Scott Nailon

Hi, I'm Scott Nailon. I built my first website using notepad on my buggy Osbourne Pentium 133 (Windows 98) computer back in 1998. I have been running my own business since 2006 with a specialty in web since 2008. Most of these blogs are my own, if they are written by someone else I will have attributed that person at the end of the article. Thanks for reading!

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