SEO Services Sydney

GET FOUND

EVERYWHERE

YOUR CUSTOMERS LOOK

Google, Maps, Bing, Apple, ChatGPT, Claude and Perplexity. One method, one 12-month plan, one plain report.

Your customers don't only use Google any more. They ask an AI who to call, check the map, read the reviews, then ring.

We make sure your business shows up at every one of those stops, with the same facts everywhere, so the engines trust you and the customer picks you. Every plan runs the same method, in the same order, and the first eight weeks do the heavy lifting.

Local trades, regional service businesses, national and regulated firms. The method is the same. The reach is what changes.

MEASURE

First

DIAGNOSE

Properly

FIX

Then verify

ESTABLISH

Your identity

BUILD

And grow

Start here: Search Strategy

$900
+GST
Once

One-off, $900 + GST
Tracking set up and verified
Dated baselines: rankings, links, Business Profile, AI mentions
Full audit: technical, on-page, local, AI, competitors
Spam link check
Authority ceiling as a number
One keyword mapped to every page
12-month roadmap, now, next, later
30 minute walkthrough call
Credited against your first month on any plan

Why start with a strategy?

You find out what is actually broken

Technical faults, thin pages, wrong schema, spam links pointing at you. Most of it is invisible from the admin screen and all of it shows up in a proper audit.
You get the real ceiling, not a pitch

We compare your authority to what actually holds page one for your terms and tell you, as a number, what is reachable. If it is not, you hear that before you spend a dollar on a plan.
Every page gets one job

One primary keyword mapped to every page, so your pages stop competing with each other and the right page ranks for the right term.
Tracking is fixed first

Forms and calls counted, vanity clicks excluded, Search Console connected. Without this, nobody can prove anything worked.
You see how AI describes you today

What ChatGPT, Claude and Perplexity say about your business, which competitors they name instead, and the errors they repeat.
A roadmap in the right order

Now, next and later, each item with the outcome it is expected to produce. It becomes the first two months of any plan.

Not ready for that yet? Start with the AI Visibility Report.

For $99 + GST you get a report on how ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews describe your business right now: whether they name you, what they say, which competitors they recommend instead, and what they get wrong. Most owners have never seen it. Almost all of them want it fixed once they have.

The $99 is credited against the Search Strategy, and the Search Strategy is credited against your first month on any plan. Nothing you buy on the way in is wasted.

Monthly SEO plans

Pick the plan that matches your reach. Twelve months, paid monthly. Same method on every one.

$1,500
+GST
monthly, 12 months

One location, one service area
Google organic, Maps, Bing, Apple
Up to 10 money pages worked
One answer article a month
Business Profile: weekly post, Q and A, review replies
Review request workflow in your CRM
Citations, directories, industry listings
AI mention check quarterly
Monthly email report
Search Strategy included in month one

$2,500
+GST
monthly, 12 months

A region, several suburbs or services
Everything in Local
ChatGPT, Claude and Perplexity citation work
Up to 25 money pages
Two answer articles a month plus a knowledge centre hub
Regional hub, suburb pages only where the data justifies them
Referral partner link programme
AI mention check monthly
Google Ads account audit, if you run one
90-day review call

$3,500
+GST
monthly, 12 months

Multi-location, national or regulated
Everything in Regional
Weekly content once foundations are in
Knowledge hubs per service line
AI share of voice against named competitors
Data-story PR and trade media commentary
Google Ads audit and phased clean-up
Every location's Business Profile managed
Quarterly strategy review

One client per trade per region. If your competitor is already with us, we will tell you. Plans run twelve months, paid monthly. Most of the work lands in the first eight weeks, which is why it is a package paid off over the year rather than a month-to-month fee.

What is inside every plan

Measurement

Technical and defence

Pages and content

Local

AI search

Reporting

Watch how we work, then book a call.

Thirty minutes. No pitch.

We look at the search numbers for your industry together and tell you what is reachable with the site you have.

TWELVE MONTHS, PAID MONTHLY

A package, paid off over the year.

Every plan is a twelve-month engagement. The first eight weeks carry about half the year’s work: measure, diagnose, fix, establish, build. That work is done up front and paid off in twelve equal monthly amounts.

Twelve months is also how long search takes to answer. New pages need several crawl cycles to settle, links and reviews compound, and AI engines refresh what they cite on their own schedule. We review together at 30, 90 and 180 days so you always know where it stands.

Not ready for twelve months? Start with the Search Strategy. It is yours to keep whether or not you go ahead, and it is credited against month one if you do.

How the first eight weeks run

STEP 1 Measure

Tracking set up and verified before anything else, so every result we report later can be proven from Google's own data, not a tool's estimate. Forms and calls counted, vanity clicks excluded. If something cannot be measured, the report says so.

STEP 2 Diagnose

A full audit of the site, the links, the Business Profile and how AI engines currently describe you. We check whether someone is attacking your site with spam links, because it happens more than you would think. You get the real ceiling for your authority, as a number.

STEP 3 Fix

Technical faults, broken links, thin pages, wrong schema, duplicate titles, pages competing with each other. Spam links disavowed. Every fix is backed up first and checked on the live site after. A fix that is not confirmed live is not done.

STEP 4 Establish

Your business identity locked down across Google, Bing, Apple, directories and review sites, character for character, plus the files and schema AI crawlers read. This is what makes ChatGPT and Claude name you instead of hedging.

STEP 5 Build and grow

A knowledge centre of the questions your customers ask before they buy, held private until you approve it. Then the monthly cycle: crawl, defend, strengthen the pages closest to page one, publish, post, check AI mentions, report.

Work with the person doing the work

Scott Nailon, Sites By Design

I’m Scott Nailon. I have run Sites By Design for 20 years and I still do the SEO myself, with a set of tools I have built up over that time.

You will have been cold-called by offshore agencies promising page one in 90 days. Nobody can promise that. What I can tell you is what your site can realistically reach, what it will take, and then show you every month whether it is happening.

Questions people ask before they call

What is SEO, in plain terms?

Making your website the clearest, most trustworthy answer to what your customers are searching for, and making sure the engines can find and understand it. It covers the technical side of the site, the words on the pages, the links pointing at you, and your presence on Maps and directories. It is ongoing because the engines keep changing.

Do AI assistants like ChatGPT and Claude matter for a local business?

Yes, and more each month. People ask them who to call. They answer from what they can find and verify: your Business Profile, Bing, directories, reviews and the pages on your site that answer questions directly. If your details differ from one site to the next, they hedge or name someone else. Getting that right is part of every plan.

What is local SEO?

Showing up in the map results and the local listings for your service area. It runs on your Google Business Profile, reviews, consistent business details across the web, and pages on your site for the services and areas you actually cover. A business will not win the map far from its address, and we will tell you where that line sits.

Why is it a twelve-month plan?

Because the work is front-loaded. Most of the year’s effort happens in the first eight weeks and the results arrive over the months that follow. A twelve-month plan lets us do that work properly up front and lets you pay for it evenly. If you want to see the plan before committing, the Search Strategy is the place to start.

Can you guarantee a ranking?

No, and neither can anyone else. Google decides. What we do is measure properly, fix the right things in the right order, and report what happened. The Search Strategy tells you what is reachable with your site’s authority before you spend a dollar on a monthly plan.

How soon will I see something?

Technical fixes and Business Profile work usually show first. New content takes several crawl cycles to settle. We check in at 30, 90 and 180 days and judge new pages on impressions before clicks, because that is the order it happens in.

What does "one client per trade per region" mean?

If we are working for a plumber in the Sutherland Shire, we do not take on another plumber in the Sutherland Shire. You cannot honestly work two competitors against each other for the same map pack. If your competitor is already with us, we will tell you when you call.

A report you can read in five minutes

Every month, in the body of an email, on the first: the short version in six lines, what we need from you, what moved up and down and why, the terms closest to breaking through, your local and AI visibility, the work done and checked, and the work planned. Search Console is the source for every organic number. If something is not measured, the report says so and names the fix.

Dips get explained, not hidden. If a page slipped because the law changed or a competitor published something better, you will read that from us first.

Transparency

Delivery

Reach

Consistency