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When Anna Ware started her new business in the Sutherland Shire, she knew she needed an online presence but wasn’t sure where to begin.
Navigating the complexities of establishing visibility and attracting clients online felt overwhelming. She wanted to create something that represented her business well but she didn’t have the expertise to do it on her own.
Anna turned to Sites By Design, a local web design business in the Sutherland Shire, for help. Scott from Sites By Design guided her through the entire process. Together, they worked to identify the key steps needed to build a website that was not only functional but also visually appealing, perfectly capturing the essence of Anna’s business.
The result was a website that met all of Anna’s needs and exceeded her expectations. Working with a local team made the process smooth and personal, allowing Anna to concentrate on growing her business while knowing that her online presence was in good hands. Anna now has a solid online foundation that helps her reach and serve her clients effectively in the community.
Planning is the key to any success, especially Web Design success. And sadly most web design companies or freelancers never even think about planning. We plan every page for success. We ask who the page is going to benefit, what it will say, how many words need to be written, what search term it needs to be found for in Google Search and then we think about what do we want the reader to do once they have read some or all of the content. No page should be useless and all pages should be a lead generating asset.
Content Writing is an art form that requires a solid understanding of who the reader is, why they are reading and what their true needs are. That's why we only write content after the Strategic Planning is completed and signed off on. Your content must be engaging, answer the core problem that your customer is looking to solve whilst not sending the reader to sleep! It's also a good idea to ensure your grammar is correct and that the content makes sense to someone you personally know who has no clue about the subject matter.
Next you need to build on a professional platform which is both easy for a website owner to edit whilst still ticking the boxes of the search engines. A system which allows expansion into as much functionality possible whilst giving total ownership of the website technology in the case they wish to move it to a new host or make any changes they need. That's why we use WordPress CMS and Elementor Pro theme builder. We also ensure that our clients have access to the knowledge they need in order to make changes to their site.
Management isn't just about where you host your website, it's about having a web geek in your back pocket who keeps an eye on your website to ensure it stays healthy and happy. The most important ongoing issues are the site speed, uptime and the security of your website. Our aim is to ensure that we give you the level of support you need at a fair price. Management can also cover ongoing marketing efforts in order to get you the right exposure. These efforts may cover Google Ads, SEO and Social Media Marketing.