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Book a Strategy Call
Some simple questions about your Google Ads Setup
"
*
" indicates required fields
Email
This field is for validation purposes and should be left unchanged.
Business Information
Business Name
*
Website URL
*
Industry / Trade
*
Primary Contact Name
*
Email Address
*
Primary Phone Number
*
Services to Advertise
List the specific services or products you want to target with Google Ads. Be as specific as possible (e.g. "bathroom renovations" not just "renovations").
Service / Product #1 (Highest Priority)
*
Approximate Price Point for Service #1
Service / Product #2
Approximate Price Point for Service #2
Service / Product #3
Approximate Price Point for Service #3
Service / Product #4
Approximate Price Point for Service #4
Campaign Goal
What is the primary action you want people to take when they click your ad?
Primary Conversion Goal
*
Phone call
Contact form submission
Online booking / appointment
Quote request
Online purchase
Other
If Other, please describe your conversion goal
Budget
Monthly Ad Spend Budget
*
Under $500/month
$500 to $1,000/month
$1,000 to $2,500/month
$2,500 to $5,000/month
Over $5,000/month
Can this budget scale if the campaign performs well?
*
Yes
No, it is fixed
Target Locations
Where do you want your ads to show?
*
Are there any areas or postcodes to exclude?
Target Audience
Describe your ideal customer
*
Are there any customer types you do not want to attract?
Keywords
If you were searching for your own service on Google, what would you type?
*
What terms look relevant to your industry but are NOT your business?
Competitors
List your top competitors and their websites.
Competitor 1 Name
Competitor 1 Website
Competitor 2 Name
Competitor 2 Website
Competitor 3 Name
Competitor 3 Website
Landing Page
Where should ad traffic land?
*
Existing homepage
Existing service page (provide URL below)
Dedicated landing page (Sites By Design to build)
Not sure
If an existing service page, please provide the URL
Is your phone number clearly visible on mobile website?
*
Yes
No
Ad Copy Inputs
Top 3 reasons customers choose you over a competitor
*
Any active offers, guarantees, or promotions to highlight
Any words or claims we must NOT use in ads
Accreditations, memberships, or trust signals relevant to your business
Existing Google Accounts
For each account you already have, please add admin@sitesbydesign.com.au as an Admin user before your kickoff call. If you are unsure how to do this, let your account manager know and we will send you step-by-step instructions.
Do you have an existing Google Ads account?
*
Yes
No
Google Ads Account ID or login email
Have you added admin@sitesbydesign.com.au as an Admin to your Google Ads account?
Yes, done
Not yet
I need instructions
Do you have an existing Google Analytics (GA4) account?
*
Yes
No
Not sure
Google Analytics Account ID or login email
Have you added admin@sitesbydesign.com.au as an Admin to your Google Analytics account?
Yes, done
Not yet
I need instructions
Do you have an existing Google Tag Manager account?
*
Yes
No
Not sure
Google Tag Manager Account ID or login email
Have you added admin@sitesbydesign.com.au as an Admin to your Google Tag Manager account?
Yes, done
Not yet
I need instructions
Do you have a Google Business Profile?
*
Yes
No
Not sure
Google Business Profile login email
Have you added admin@sitesbydesign.com.au as an Admin to your Google Business Profile?
Yes, done
Not yet
I need instructions
Website Access
Did Sites By Design build your website?
*
Yes, Sites By Design built and/or manages my website
No, my website was built by someone else
WordPress Admin URL
Only required if Sites By Design did not build your website.
Who do we contact to arrange WordPress access?
Only required if Sites By Design did not build your website.
Anything Else
Anything else we need to know before building your campaign?
