A. The disclaimers, liability limitations and indemnities within this Agreement do not exclude rights that by law may not be excluded.
B. We do not make any express or implied representation or warranty about, or shall be liable, in contract, tort (including negligence) or otherwise, for any direct, indirect, special or consequential loss, damages or reliance in connection with any of Our sites, content or any products or services provided by Us.
C. We retain limited liability to You. Our total liability (if any) for loss, damage or reliance shall be limited, at Our election, to re-supply, repair, replacement or supply of equivalent products, services or information, or payment of the cost of doing this.
D. You indemnify Us from all actions, suits, claims, demands, liabilities, costs, expenses, loss and damage (including legal fees on a full indemnity basis) incurred or suffered by You or Us as a direct or indirect consequence of using or attempting to use Our information, products, services or any breach by You or Your agents of the Agreement. We are not responsible for, and expressly disclaim all liability for damages of any kind arising out of use, a reference to, or reliance on any information contained within the site(s), or through use of Our products or services.
E. The limitation and terms explained herein include (but is not restricted to) loss or damage You might suffer as a result of:
i. Reliance on the completeness, accuracy, suitability or currency of information, products or services irrespective of any verifying measures taken by Us (including third party material and advertisements).
ii. Failure of performance, error, omission, interruption, deletion, defect, failure to correct defects, delay in operation or transmission, computer virus or harmful component, loss of data, communication line failure, unlawful third party conduct, or theft, destruction, alteration or unauthorised access to records.
iii. Accessing sites or servers maintained by other organisations through links on Our site(s) or services. Links are provided for convenience only. We do not endorse linked sites nor their products and services and You access them at Your own risk.
iv. The use of credit card or other financial information, failure to complete (or delay in completing) any transaction, or other loss or damage arising from any transaction made or attempted on Your site(s), Our site(s) or via Our procedures.
v. Defamatory, threatening, offensive or unlawful conduct of third parties or Our publication of any materials relating to or constituting such conduct.
vi. A result of a breach by Us of Our Privacy Policy (other than a wilful breach).
vii. The loss of existing rankings or site URL benefits or structures. Please note that while efforts will be made to maintain search engine rankings and/or the continued functionality of external links, we cannot guarantee that either existing rankings or URL links will remain the same or equivalent.
viii. Delays to results. Improvements in website performance may take place quickly but typically require two months to be evidenced.
ix. Fluctuations in website search engine ranking performance of any type, regardless of the specific services you have employed Us for. Changes to the algorithm used by search engine providers are beyond our control, and changes to penalty and other factors can result in loss of position to various degrees. At the time of implementation, We exercise due care and professional awareness, however, it is impossible to anticipate or control how third-party services will respond to strategies in the short term or in the longer term.
x. Competitor performances that are a result of our services. Unless specifically stated in a trade-restriction arrangement, We do not guarantee to withhold our services from competitors (even though on principle we are usually reluctant to do so). On request, usually for additional fees, and for a limited time, we may provide exclusivity limitations to specified services, however, the impacts of work already performed, or work performed after the agreement period ends may impact on competitor performances.