We are currently in the middle of the biggest shift in digital marketing. Not long ago, doing proper SEO in Sydney was relatively straightforward: write content with the right keywords, earn a few backlinks and climb Google’s results page. But that game is changing fast. Platforms like Google’s AI Overviews and AI Mode, Bing Copilot, ChatGPT, Claude and Perplexity.ai are rewriting the rules. Chances are, before a potential customer ever considers your products or services, they have brainstormed their need/problem with an AI-powered system as SemRush reports.
Here’s the kicker; instead of giving users a list of links to choose from, these systems generate direct answers in full sentences complete with recommendations. They pull from multiple sources, summarising key points and in many cases, users never click through to a single website.
A recent study by SemRush now postulates that traffic from AI search may surpass traffic from traditional search by 2028, not because people are searching less – but because AI assistants are answering more. For Sydney businesses that rely on search traffic to bring in leads, this shift has massive implications.
In this new landscape, being visible is no longer about ranking alone. It’s about being referenced, cited or quoted in the places AI looks for trustworthy answers.
The question isn’t “How do I rank on Google?” anymore. It’s “How do I become the source that AI trusts enough to mention?”
For local brands – from law firms in Parramatta to electricians in Sutherland – visibility in AI answers will soon be as valuable as visibility on Google’s first page once was.
Is SEO Dead?
To be clear, SEO isn’t dead. It’s adapting.
The phrase “SEO is dead” resurfaces every few years, but 2025 proves it’s far from true. What’s really happening is a convergence: traditional SEO fundamentals now power AI visibility.
Yes, tools like ChatGPT are and Perplexity are taking all the headlines. But when it comes to real search behaviour, Google still owns the space – and it’s not slowing down. Recent research from SparkToro found that Google grew search activity by 20% in 2024, handling around 14 billion searches a day. By comparison, ChatGPT sees roughly 37.5 million – that’s over 370 times fewer.
Other studies back this up. BrightEdge data, shared via Search Engine Land, suggests ChatGPT may reach only 1% of the global search market by the end of 2025. For Australian marketers and business owners, the takeaway is simple: AI tools are exciting, but Google is still where most customers start their search.
Additionally, search engines still rely on crawlability, indexability and content quality – the three core pillars that determine whether your site can be read, understood and trusted. What’s shifting is how those signals are interpreted.
The Core Pillars Still Hold
- Technical SEO: Your site must still load fast, pass Core Web Vitals and be mobile-friendly. Google’s mobile-first indexing and Page Experience signals remain active ranking factors.
- Content Relevance: Pages that clearly address user intent – especially question-based searches – continue to perform well.
- Authority & Trust (EEAT): Experience, Expertise, Authoritativeness and Trustworthiness still define quality. AI systems now use these same signals to select which sources to cite. Read our comprehensive guide on EEAT.
In fact, Google’s own documentation on AI Overviews confirms that structured, evidence-backed pages are most likely to be included in summarised results.
Where AI changes the equation is in how it retrieves and uses that information. Instead of showing your page directly, an AI may summarise your content into a paragraph or reference your brand name as a trusted provider.
Why This Matters for Sydney Businesses
For local businesses – tradies, consultants, medical clinics or professional services – AI search is changing how customers find you.
Think about it: someone looking for a “roof repair specialist in the Inner West” may never scroll through 10 pages of links anymore. Their phone or voice assistant will simply read the AI-generated summary. If your brand isn’t part of that answer, you’re out of sight.
The new AI-first search landscape rewards three qualities:
- Authority: You must be seen as a reliable source of truth.
- Structure: Your content must be machine-readable (schema, headings, clear answers).
- Consistency: Your online identity – name, address, description – must match across platforms.
Think with Google found that voice and predictive search already drive over 40% of local search interactions in Australia. And Semrush reports that AI Overviews appear in up to 15–20% of local service queries like finance, health and legal. Those percentages are climbing.
“AI doesn’t change the need for SEO – it raises the bar for clarity, authority and technical precision.”
– Scott Nailon (Founder and Lead SEO consultant at Sites By Design)
It’s not about chasing algorithms – it’s about building digital clarity that humans and machines both understand.
What Changes Has AI Brought to Search?
Traditional search engines once acted like librarians – retrieving a list of relevant pages for users to explore. Now, with AI-driven search engines, the model has flipped. These platforms behave more like research assistants. They collect, analyse and summarise information into a direct, human-like response.
Google’s language models, like RankBrain and BERT, now analyse the intent behind every query. Instead of looking for the phrase “SEO Sydney,” they interpret what the user means when they type or say:
“Who can help my Sydney business grow through better online visibility?”
That subtle difference changes everything.
People aren’t just typing – they’re talking to search. One in five internet users now relies on voice assistants and most of those searches carry a “near me” intent. When someone says, “Hey Siri, find a web design agency near me,” the system looks for context: verified location data, consistent business details and clear, structured answers on your site.
For local SEO, this means:
- Natural language matters. Use conversational phrasing, not keyword-stuffed titles.
- Local context wins. Mention your suburbs, service areas and landmarks – “digital marketing agency in Sydney CBD” or “SEO for tradies in the Sutherland Shire.”
- Short, direct answers count. Voice engines prefer 40–60 word responses that answer a question cleanly.
Voice search, mobile-first indexing and AI-generated summaries are all converging. To appear in them, your content must sound like something a person would say and something an AI can easily quote.
When your website answers questions the way people ask them, you’re already speaking the language of AI search.
In short: SEO is still about visibility – but now that visibility depends on clarity, structure and trustworthiness more than ever.
How Do AI Systems Actually Find and Use Your Content?
To understand where SEO is heading, it helps to see how artificial intelligence actually “thinks.”
Traditional search engines crawl, index and rank web pages based on relevance and authority. Large Language Models (LLMs) – the AI behind systems like ChatGPT, Gemini and Perplexity – go several steps further. They don’t just find results; they generate them.
When someone types or speaks a query like, “Who are the best SEO agencies in Sydney?”, the AI doesn’t already “know” the answer. It retrieves data from trusted pages, filters the best sources and crafts a natural-sounding response – sometimes citing one or two brands, sometimes none.
This process, called Retrieval-Augmented Generation (RAG), works in three stages:
- Retrieval: It scans a mix of trusted databases, indexed websites and live web content for the most relevant snippets.
- Filtering: It ranks and filters results based on freshness, clarity and authority signals – including structured data, entity confidence and link citations.
- Generation: It produces a full paragraph that summarises those findings in natural language.
If your business isn’t part of the retrieval layer, you won’t be mentioned in the final response – even if you rank well on Google.
Visibility in this new world depends on retrievability: how easily an AI can find, interpret and summarise your information. And that comes down to structured content, clarity and digital trust signals.
For Sydney businesses, this means SEO is now about teaching AI what your brand stands for as much as teaching Google what you do.
What Is Optimising for AI? (LLMO, AI SEO, AEO Explained)
You may have heard terms like AI SEO, AEO (Answer Engine Optimisation) or LLMO (Large Language Model Optimisation). They all describe the same emerging practice: making your content easy for AI systems to understand, cite and trust.
Here’s how it differs from traditional SEO:
| Traditional SEO | Optimising for AI & LLMs |
| Focuses on ranking in Google SERPs | Focuses on being cited or quoted in AI-generated answers |
| Relies on keywords and backlinks | Relies on structured data, entities and authority |
| Goal: appear in a list of links | Goal: be part of the answer |
| Content written for humans first, search second | Content written for both humans and machine retrieval |
Put simply, SEO gets you seen; AI optimisation gets you mentioned.
For Sydney businesses, combining both is critical. You still need fast, technically sound websites and keyword-rich pages. But to thrive in AI search, you also need:
- Structured data that tells AI exactly who you are and what you do.
- Entity consistency across your digital footprint.
- Concise, factual content that’s easy to summarise.
Think of it as building a reputation not just with Google’s algorithm – but with the AI models learning from it.
When you do it well, AI assistants start using your brand as evidence. Instead of linking to your competitors, they’ll quote you.
How AI Chooses What to Cite
Every AI system relies on one principle: trust the clearest, most consistent information.
AI doesn’t see your site like a human does. It builds an entity graph – a digital map of how your brand, industry, location, services and reputation connect. If you’re “ABC Plumbing Sydney,” the AI links you to related entities like “plumbing services,” “Sydney,” and “blocked drains.”
These semantic relationships teach AI where your brand fits in the broader knowledge map. When multiple sources confirm those relationships – your Google Business Profile, local directories and your website’s structured data – the AI model strengthens its understanding of your brand. If you’re not clearly and consistently linked to your niche, you’ll struggle to be mentioned in AI summaries – even if you rank high on Google.
That’s why consistency is credibility.
AI systems also weigh how your content performs in context:
- Is the information clear, factual and recent?
- Do reputable sites reference or link to you?
- Is your site technically sound and easy to crawl?
- Does your content use schema markup to explain its meaning?
Structured data plays a big role here. Schema markup acts like a translator between your website and the AI reading it. Tags like LocalBusiness, FAQPage, Product or HowTo schema tell AI engines exactly what’s on the page.
For example, if a Sydney electrician includes LocalBusiness schema with their NAP details and FAQ schema for “How much does rewiring a house cost?”, an AI assistant can confidently retrieve that data to answer user questions.
That single adjustment could make the difference between being the source of the AI’s answer – or being invisible.
Key Takeaway
The AI era isn’t killing SEO. It’s elevating the standard. Instead of optimising for algorithms alone, you’re now optimising for understanding – making sure that both humans and machines can recognise your business as the trusted expert it is.
How Sydney Businesses Can Optimise for AI Search
Search visibility in the age of AI is no longer a guessing game. It’s a discipline that blends human storytelling with technical precision.
For Sydney businesses, the goal isn’t just to “rank” – it’s to be understood, referenced and trusted by both people and machines.
Here’s how to make that happen.
1. Get Your Digital Identity in Order
Before AI can talk about your business, it needs to recognise who you are – and that starts with consistent digital identity.
AI engines like ChatGPT, Perplexity and Google’s Gemini build entity graphs that link a business name to its industry, location and credibility signals. Any inconsistency in your business name, address or phone number (NAP) fragments that identity and confuses the model.
For example:
If your directory listing says “Sydney Solar Panels Pty Ltd” but your website footer reads “Sydney Solar & Electrical”, the AI may treat them as two separate entities – diluting your authority.
Practical steps:
- Audit every mention of your business across Google Business Profile, social media, directories and industry platforms.
- Use tools like Moz Local, BrightLocal or Semrush Listing Management to fix inconsistencies.
- Ensure your About page, schema markup and contact details mirror your verified business information.
Think of it as giving AI the same business card every time. Conflicting cards equal lost trust.
Pro tip:
Add clear, entity-anchored descriptions in your site metadata:
Sydney Solar Panels is a Clean Energy Council-approved installer providing residential and commercial solar solutions across Greater Sydney.
This teaches both Google and LLMs exactly how to categorise your business and help AI connect the dots between your services and your reputation.
For example, a Sydney-based digital agency that consistently publishes structured, well-referenced content around “SEO in Sydney,” “web design,” and “digital marketing for trades” will train AI systems to associate that brand with those entities. This association increases the likelihood of being mentioned when someone asks ChatGPT or Perplexity for “the best SEO agencies in Sydney.”
2. Speak AI’s Language with Structured Data
If your written content is the conversation, structured data is the subtitles that ensure AI doesn’t mishear you. Put differently, schema markup is the “translator” that helps AI systems read your site.
Structured data or schema markup, is a hidden layer of code that labels your content in a way search engines and AI can instantly understand. It defines who you are, what your page covers and why it matters.
Common types include:
- Organization identifies your company and logo
- LocalBusiness schema details your NAP, service area and opening hours.
- FAQPage schema formats your question-and-answer blocks – perfect for voice search and AI overviews.
- Service schema details what you provide and where.
- Review schema distills customer feedback that signals trust and authenticity.
- Article / BlogPosting labels your content for inclusion in AI summaries
Search engines already use this data for featured snippets and local packs, but AI tools now depend on it for verifying facts. Without schema, you’re forcing AI to “guess” what your content means – and it rarely rewards uncertainty.
For Sydney businesses:
- Use tools like Google’s Rich Results Test or Schema.org Validator to check your schema implementation.
- In WordPress, plugins like RankMath, Yoast and Schema Pro simplify markup.
- If you’re a multi-location business, ensure each branch has its own LocalBusiness schema, clearly tagged with its suburb.
Example:
A dental clinic in Parramatta using FAQ schema for “What’s the cost of teeth whitening in Sydney?” can appear directly in AI Overviews or voice results when users ask that question aloud.
Takeaway: Schema is your AI handshake – it confirms who you are and what your content means. It doesn’t replace great writing – it amplifies it. It’s how you make sure the AI cites you when answering.
3. Build Topic Authority and Entity Coverage
AI systems rely heavily on topic authority – the strength and breadth of your expertise across a subject area.
If you’re a Sydney accountant, Google and LLMs don’t just check your “tax services” page. They scan how comprehensively your site covers the wider topic: business tax tips, GST registration, small business audits and local NSW compliance updates.
This cluster of related content forms what’s called a semantic footprint – and that’s what helps AI link your brand to a subject.
Action steps to build it (Using Sites By Design Example):
- Map your topic universe. Identify all the sub-topics your target audience searches for. For Sites By Design this includes sub-topics such as “SEO Sydney,” “AI search optimisation,” and “local voice search tips.”
- Create interconnected pillar and cluster pages. Your pillar article should be the hub, while cluster pages explore subtopics in depth.
- Use internal links with descriptive anchors (e.g. digital marketing for trades linking back to your main SEO page).
- Reference authoritative sources within your industry. In our case, Think with Google, Ahrefs or gov.au data to strengthen factual reliability.
This is how AI learns that you are the credible voice in your space. The more complete your coverage, the stronger your entity signal becomes.
4. Optimise for Voice and Local Intent
Voice search is now one of the fastest-growing channels for discovery – and it’s built on natural, question-driven phrasing.
When someone says, “Hey Google, who’s the best SEO agency near me?”, the AI parses the tone, location and context. To appear in that result, your content must sound like the answer.
Practical tactics:
- Use long-tail conversational phrases in headings: “How do I choose the right web designer in Sydney?”
- Include 40–60-word direct answers below each question.
- Add suburb or region references naturally: servicing Sydney CBD, Sutherland Shire and Cronulla areas.
- Keep your Google Business Profile complete, including photos, categories and service areas.
Also, optimise for speed and mobile usability. Most voice queries come from smartphones – and if your page loads slowly, it won’t get picked.
Tip: Consider adding audio FAQs or short video explainers with transcriptions. These not only improve accessibility but also give AI more structured data to reference.
5. Embrace EEAT and Authenticity
In an internet flooded with machine-written articles, genuine human expertise is becoming a competitive advantage.
Google’s EEAT framework – Experience, Expertise, Authoritativeness and Trustworthiness – now doubles as a guideline for AI retrieval. LLMs favour content backed by firsthand experience or verified credentials.
To build EEAT:
- Show real names and bios for authors, especially specialists.
- Include case studies or client stories demonstrating actual results.
- Use evidence and data from verifiable sources.
- Encourage and reply to reviews; sentiment consistency builds digital trust.
For a Sydney tradie or consultant, this might mean sharing short project stories:
“Last month, our team helped a local restaurant in Newtown reduce site downtime by migrating to faster hosting.”
That kind of firsthand narrative is gold for AI systems looking to verify expertise.
Remember: Authenticity signals authority. AI can detect patterns of originality – syntax, metadata, cross-references – and it rewards the businesses that prove they’re real experts serving real customers.
In Summary
Optimising for AI search isn’t about chasing trends – it’s about clarity, structure and credibility.
Sydney businesses that invest in these foundations now will own visibility later, when AI-driven results become the new default.
How to Future-Proof Your SEO in Sydney
The AI wave isn’t a disruption to fear – it’s an evolution to prepare for.
Search behaviour, ranking systems and customer expectations are all moving towards faster, more conversational, evidence-based answers.
For Sydney businesses, future-proof SEO means building websites that are technically flawless, semantically clear and unmistakably human.
Technical SEO Still Matters – But Now It’s the Foundation
All the entity optimisation and structured data in the world won’t help if your site doesn’t load properly or deliver a solid user experience.
In the AI age, technical SEO has become the non-negotiable base layer that supports every other effort.
Why technical excellence drives AI visibility
AI engines often prioritise content from technically strong domains because these sites are more likely to load cleanly when referenced or cited. This means everything from Core Web Vitals to mobile responsiveness now affects your retrievability in AI search.
Core technical priorities for Sydney businesses:
- Speed: Keep load times under 2.5 seconds. Compress images, cache assets and test with PageSpeed Insights and GTmetrix.
- Mobile-first performance: Google’s mobile-first indexing is now universal. Test your design using the same devices your customers use – especially on 4G or slower Wi-Fi connections.
- Security: Always use HTTPS with valid SSL certificates. Secure sites are preferred both by users and AI crawlers.
- Accessibility: Follow WCAG 2.2 guidelines for clarity, alt text and keyboard navigation. Accessibility improves both usability and semantic understanding.
- Clean architecture: Logical URL structures, canonical tags and XML sitemaps make your content easier for AI to interpret and retrieve.
At Sites By Design, this is baked into every build. Our web design and hosting systems are engineered for Core Web Vitals optimisation, secure Australian hosting and mobile-first design – ensuring your content remains visible, stable and fast no matter where or how it’s accessed.
Tracking the New Metrics That Matter
Traditional SEO metrics like organic sessions and keyword rankings still matter, but they no longer tell the full story.
In AI-driven search, visibility extends beyond Google’s results page. You need to track how often your content is being used – not just clicked.
Here are the emerging KPIs every Sydney marketer should monitor:
| New Metric | What It Measures | Why It Matters |
| Snippet Win Rate | How often your content appears in featured snippets or AI overviews | Directly tied to voice and AI visibility |
| Voice Citation Rate | Frequency of your brand being referenced by voice assistants | Reflects conversational SEO strength |
| Generative Inclusion Share | % of your pages that appear as sources in AI-generated answers | Indicates success of LLM optimisation |
| Entity Coverage Score | How well your brand is connected to core topics and sub-entities | Measures your topical authority |
| Content Retrievability Index | How easily AI systems can extract clear, factual data from your site | Combines structure, schema and clarity |
Use analytics platforms like Ahrefs, Semrush and InLinks or specialised AI-tracking tools to benchmark your inclusion in AI-generated content.
Locally, even a 5–10% improvement in snippet visibility can dramatically increase your exposure in both human and AI-driven search.
Remember: If AI assistants are summarising your competitors instead of you, that’s lost brand equity – even if your keyword rankings look fine.
The Human Element in AI Search
As generative tools make content easier to produce originality and authenticity are becoming scarcer – and more valuable.
AI models can now detect tone, factual consistency and authorship integrity. They prioritise human-centric content: material that shows genuine experience, personal insight and a sense of story.
Ways to preserve the human edge:
- Write with lived experience. Use local case studies and results from real Sydney clients.
- Highlight your people. Add author bios, credentials and photos to reinforce authenticity.
- Tell micro-stories. Short narratives – “how a client in Parramatta doubled leads using a new SEO plan” – help both humans and AIs understand context.
- Be transparent. Disclose when AI tools assist in research or editing. Authenticity builds trust.
Example:
A Sydney legal consultancy that publishes articles like “What landlords need to know about NSW lease laws in 2026” – complete with citations, client examples and references to legislation.gov.au – will consistently outperform generic AI-generated summaries.
The human voice is what makes your business memorable – and, ironically, what AI systems now rely on to identify trustworthy sources.
What’s Next for SEO in Sydney?
Looking ahead, SEO in Sydney will feel less like a checklist and more like an ecosystem. The businesses that win will be those that combine human creativity with AI efficiency.
AI will continue reshaping how content is discovered, yet human strategy – understanding user psychology, local nuance and industry trust – will always guide it.
The next few years will redefine digital visibility. We’re likely to see:
- Real-time citation tracking in analytics tools, showing when AI assistants mention your brand.
- Smaller, domain-specific LLMs (like Google Gemini Business or OpenAI Search) providing tailored results for local industries.
- LLM-owned and run search engine like ChatGPT Atlas and the Perplexity.ai Commet
- Integration between chatbots and search – meaning your FAQs, reviews and blogs could directly power conversational recommendations.
For Sydney SMEs, this means every part of your web presence – your website, Google Business Profile, LinkedIn page and local citations – contributes to how AI understands and represents you.
In short: Future visibility will belong to those who align that ecosystem with both the logic of AI and the language of people.
Sites By Design has already embraced this hybrid mindset: precision-engineered websites, AI-aware SEO architecture and Sydney-based hosting that ensures lightning-fast delivery. The goal isn’t just to help you rank but to make sure your business remains visible and referenced as search evolves.
Ready to Make Your Sydney Business Visible in the Age of AI?
Your next customer might very likely come from an AI-powered system’s recommendation. Make sure your business is the one their AI answers with.
Work with Sites By Design to build a future-proof digital strategy that combines:
- Advanced SEO and AI optimisation
- Fast, secure web hosting
- Data-driven Google Ads management
- Conversion-focused web design Sydney
Let’s make your brand the name Sydney and AI recognises first.
Book a consultation today.
FAQs
1. What does AI mean for SEO?
AI has transformed SEO from a list-based ranking race into a trust and entity recognition game. Search engines now rely on machine learning to interpret user intent, understand entities (brands, places, topics) and deliver meaningful answers. In this world, SEO is about teaching AI who you are and why you deserve to be cited.
2. Will SEO get replaced by AI?
No – AI and SEO are merging, not competing. AI needs structured, credible data to build accurate answers and SEO provides exactly that. Without SEO, AI systems have nothing reliable to summarise. While the techniques evolve – from keyword density to entity clarity – the strategic core remains the same.
3. Can AI do my SEO?
AI can help, but it can’t replace expertise. It lacks human judgment, creativity and understanding of local market behaviour. Tools like ChatGPT, Jasper and SurferSEO can draft outlines, suggest topics or structure schema code, but they don’t understand your business goals or audience. SEO success still relies on human strategy – AI accelerates execution; it doesn’t replace direction.
4. Can ChatGPT do SEO?
It can assist with parts of SEO, not the whole process.
You can use ChatGPT for:
- Generating FAQs or metadata ideas
- Structuring schema markup
- Drafting question-based content
But ChatGPT can’t analyse live search data, competitor activity or evolving Google algorithm nuances – at least not yet.
5. What are the best schema types for AI search?
FAQPage, LocalBusiness, Article and ProductReview schema are currently the most beneficial for visibility across AI-driven platforms like Google’s AI Overviews and Bing Copilot.
6. What is AI SEO?
AI SEO (or optimisation for AI and LLMs) is the process of making your brand discoverable, trustworthy and retrievable by artificial intelligence systems. Instead of only chasing keyword rankings, it ensures your business is understood by AI through structured data, semantic connections and credible citations. The goal isn’t just to rank – it’s to be recognised and referenced when AI generates answers.
7. How can I use SEO to appear in AI answers?
Optimising SEO for AI means focusing on clarity, not just content. Use schema markup to label your articles, FAQs and business details so AI can read and trust them. Pair that with consistent brand mentions and entity links across your site and you’ll make it easier for AI systems like Gemini or Perplexity to include your insights in generated answers.
8. Is ChatGPT good for SEO?
ChatGPT is useful for SEO ideation and optimisation tasks like topic mapping, metadata drafting and entity clustering. But it can’t replace an SEO professional’s understanding of audience psychology or local competition. Use it to speed up production, not to replace your strategic oversight.
9. Is SEO still relevant in the age of AI?
Absolutely. SEO is the foundation that allows AI systems to find, interpret and trust your content. Technical optimisation, structured data and authoritative content ensure your business appears in both traditional results and AI-generated answers.
10. What’s the difference between SEO and optimising for AI?
SEO focuses on ranking within search engines. AI optimisation (sometimes called AEO or LLMO) focuses on being cited or referenced by AI assistants. The two complement each other – SEO gets you found, AI optimisation gets you mentioned.
11. How can Sydney businesses appear in AI-generated answers?
Publish structured, factual content using schema markup. Include concise Q&As, cite credible sources and maintain a consistent digital identity. AI engines reward clarity, recency and semantic precision.
12. How can small Sydney businesses compete with big brands in AI search?
By being specific, local and credible. Local schema, consistent citations and authentic case studies often outrank generic corporate content in AI-driven answers.
13. How does voice search impact SEO?
Voice assistants prefer concise, natural answers. Structuring content in a Q&A format, keeping responses under 60 words and including “near me” phrases improves visibility for voice results.
14. What is structured data and why is it important?
Structured data (schema markup) helps AI and search engines understand your content. It labels your business name, services, reviews and FAQs so AI systems can confidently cite your site when answering user queries.
15. What does EEAT mean for my SEO strategy?
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness. It rewards businesses that demonstrate real experience, transparency and quality information – crucial signals for both human readers and AI crawlers.
16. What are entity graphs and why do they matter?
Entity graphs map the relationships between your brand, services and topics. The clearer those links, the easier it is for AI systems to identify you as a credible source in generated answers.
17. Which metrics should I track to measure AI visibility?
Monitor snippet win rate, voice citation rate and generative inclusion share. These metrics show how often your brand appears within AI or voice results, not just on search results pages.
18. How can I get my business featured in AI-generated answers?
Publish structured, factual and semantically clear content. Implement schema markup, keep your NAP details consistent and use natural question-based headings to align with conversational AI patterns.
19. Will backlinks still matter in AI-driven SEO?
Yes, but quality outweighs quantity. AI systems assess trust signals through backlinks from credible, contextually relevant sources. Links from authoritative Australian or industry-specific sites remain powerful.
20. How can Sites By Design help me adapt to AI search?
Sites By Design integrates traditional SEO, AI optimisation and web design to help your Sydney business stay visible across both Google and generative search systems. We handle everything – strategy, content and ongoing technical management – so your brand stays one step ahead.
