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Get Real Web Traffic Now with Google Ads

Google Ads Managemant Pricing

Google Ads Management is a tricky and time expensive activity. A Google Ads Manager must keep up with allof the latest changes in Googles Ad system, watch for dodgy activity and ensure that the google client is getting the best bang for their buck! Our pricing below reflects the hard work that must go into each campaign on a regular basis.

ESSENTIALS

Google Ads Management
$1,500
+GST
/month
  • Setup Fee: $750 + GST
  • What You Get
  • 2 Campaigns
  • Search Network Targeting
  • Call-Only Ads
  • No Display Network Targeting
  • No YouTube/Video Ads
  • No Remarketing
  • No Shopping Ads (eCommerce)
  • No App Campaigns
  • Weekly Campaign Management
  • Monthly Negative KW Optimisation
  • Monthly report with insights
  • Quarterly Online Meetings
  • $1k - $5k Monthly Ad Spend Range

GROWTH

Google Ads Management
$2,500
+GST
/month
  • Setup Fee: 1,250 + GST
  • What You Get
  • 4 Campaigns
  • Multi-Network Targeting
  • Call-Only Ads
  • Display Network
  • No YouTube/Video Ads
  • Remarketing
  • No Shopping Ads (eCommerce)
  • No App Campaigns
  • Weekly Campaign Management
  • Bi-Weekly Negative KW Optimisation
  • Monthly Report with Insights
  • Quarterly Online Meetings
  • $5k - $10k Monthly Ad Spend Range

PERFORMANCE

Google Ads Management
$3,500
+GST
/month
  • Setup Fee: $1,750 + GST
  • What You Get
  • 6 Campaigns
  • Multi-Network targeting
  • Call-Only Ads
  • Display Network
  • Basic YouTube/Video Ads Targeting
  • Remarketing
  • No Shopping Ads (eCommerce)
  • No App Campaigns
  • Weekly Negative KW Optimisation
  • 3x/Week Campaign Management
  • Weekly Negative KW Optimisation
  • Monthly report with insights
  • Monthly Online Meetings
  • $10k - $20k Monthly Ad Spend Range

DOMINANCE

Google Ads Management
$4,500 *
+GST
+ 5% of Ad Spend /month
  • Setup Fee: $2,250 + GST
  • What You Get
  • 8 Campaigns
  • Multi-Network targeting
  • Call-Only Ads
  • Display Network
  • Advanced YouTube/Video Ads Targeting
  • Remarketing
  • Shopping Ads (eCommerce)
  • App Campaigns
  • Weekly Negative KW Optimisation
  • Daily Campaign Management
  • Weekly Negative KW Optimisation
  • Monthly report with insights
  • Monthly Online Meetings
  • $20k - $50k+ Monthly Ad Spend Range

Beyond These Three?

Get Custom Google Ads Management

We’ll design and propose a custom campaign because your needs are specific enough to warrant a concept structure with ad experiments. From this, we will work out a management, optimisation and reporting fee based on the size and complexity of your campaign. Contact us to begin the process.

But Why Pay for Google Ads Management?

A Google Ads Management Case Study

Boosting Sales Leads for a Struggling Small Business with Google Ads Management

Small businesses often face challenges in generating sales leads and growing their customer base. One such business, a company specializing in workplace safety document templates, was struggling to attract clients and needed a solution to increase their visibility and generate more sales leads. They turned to a Google Ads Management company to help them achieve their goals.

The Challenge:

The workplace safety document template company had been in operation for a few years but was struggling to grow their clientele. They had limited marketing experience and were not seeing the results they desired from their organic marketing efforts. The company’s owner was aware of the potential of Google Ads but lacked the expertise and time to manage the campaigns effectively.

SUMMARY: This case study demonstrates the power of Google Ads Management for small businesses looking to increase their sales leads and grow their customer base. By partnering with a Google Ads Management company, the workplace safety document template company was able to overcome their marketing challenges and achieve significant growth in a short period. This success story highlights the importance of leveraging expert knowledge and technology to drive business growth and stay competitive in today’s digital landscape.

The Solution:

The business owner decided to collaborate with a Google Ads Management company to optimize their online advertising strategy. The management company conducted a thorough analysis of the business’s current online presence, target market, and competitors. They then developed a tailored Google Ads campaign to target the company’s ideal clients and drive more sales leads. The Google Ads Management company focused on creating highly targeted ad groups and keywords to ensure the ads reached the right audience. They also crafted compelling ad copy that showcased the company’s unique selling points and enticed potential clients to learn more about their workplace safety document templates. In addition to managing the Google Ads campaign, the management company provided regular performance reports and insights to help the workplace safety document template company make data-driven decisions. They also offered ongoing support and guidance to ensure the campaign continued to perform optimally.

The Results:

The collaboration between the workplace safety document template company and the Google Ads Management company yielded impressive results. Within just a few months, the company experienced a significant increase in sales leads, with over 250% growth in inquiries from potential clients. The Google Ads campaign not only generated more sales leads but also improved the company’s online visibility, brand awareness, and reputation. In the first month the website traffic increased by 150%, and the bounce rate decreased by 10%, indicating that the visitors were finding the content relevant and engaging. The business owner was thrilled with the results and credited his Google Ads Management company for their expertise and dedication. The company’s success with the Google Ads campaign has led to increased confidence in their marketing efforts and a more optimistic outlook for future growth.
Google Ads Management

How Google Ads Management will Supercharge your Lead Generation

Google Ads Management is an excellent idea when you are waiting for the search engines to index your website for the keywords from your SEO planning. Having someone who knows all the tricks of Google Ads Management is important, this will help you get the traffic you are aiming for before you appear organically.

Having experts manage your 'Google Adwords account' is key to getting value for money and quality results for your dollar

Your campaigns should be looked at either weekly or daily by someone who knows how to tweak them for more exposure at a cheaper cost, this could mean the difference of $2.50 per click and $12.50 per click! The key here is that you need to have a decent budget to make Adwords work for your business, spending $100 per month is going to give you little in the way of results whereas $1000 – $2500 per month should yield measurable results in the short term.

Google Ads Management FAQs – Your Questions Answered

Straight answers to your biggest Google Ads management questions – what it costs, how it works and what to expect. Read this before you spend a cent on Google Ads.

Google Ads management is the process of planning, running, and optimising advertising campaigns on the Google Ads platform. It includes tasks like selecting the right audience, writing effective ad copy, choosing keywords, setting budgets, and analysing performance data to maximise return on investment.

Google Ads management pricing in Sydney and Australia in general varies widely depending on the number of campaigns, networks targeted, and optimisation frequency. At Sites By Design, our pricing starts at $1,500/month – every dollar is managed with intent, aligned to your goals, and optimised to deliver real returns.

If someone quotes you significantly less, you’ll likely be getting little more than a set-and-forget service – and that can cost you far more in wasted budget.

While $500 might cover a very small campaign, it’s generally not enough for effective Google Ads management in competitive markets. Most results-driven campaigns require at least $1,000 to $2,500 monthly ad spend plus expert management.

Yes. Hiring a professional ensures your campaigns are continuously optimised, improving performance and lowering ad spend waste. Google Ads managers bring expertise in targeting, bidding, and strategy that DIY campaigns often lack.

Yes. Hiring a professional ensures your campaigns are continuously optimised, improving performance and lowering ad spend waste. Google Ads managers bring expertise in targeting, bidding, and strategy that DIY campaigns often lack.

Google Ads works through an auction system that activates when someone searches a keyword you’re targeting. Advertisers place bids – the maximum amount they’re willing to pay per click  –  but winning isn’t just about bidding the most. Google assigns each ad an Ad Rank, which combines your bid, ad quality, landing page experience, and expected impact. The higher your Ad Rank, the better your ad placement.

Effective Google Ads management improves your Ad Rank by optimising keyword selection, ad copy, and targeting  –  helping you get better results at a lower cost.

The average cost per click (CPC) for Google Ads in Australia ranges between $2 to $4 AUD. However, this can climb significantly in competitive industries like legal, finance, and insurance, where CPCs often exceed $10 to $15+.

Your actual cost depends on keyword competition, targeting settings, and ad quality. With professional Google Ads management, you can lower your cost-per-click and increase your return by optimising for quality score, negative keywords, and bid strategies – all included in our service at Sites By Design.

A full Google Ads management service includes campaign setup, keyword strategy, ad creation, targeting across multiple networks, negative keyword optimisation, reporting, and regular performance reviews.

Yes – Google Ads remains one of the most effective ways to drive leads and sales, especially when managed strategically. Over 80% of businesses use Google Ads, and those who combine clarity and creativity with expert management continue to see strong returns. Without the right strategy, however, it’s easy to spend and see little in return.

Yes, anyone can set up and run Google Ads with just a Google account and payment method. But without experience, most businesses waste budget on poor targeting, low-quality ads, and missed opportunities. A skilled Google Ads manager helps you spend smarter, optimise faster, and get better results from day one.