IP Australia

What is IP?

IP is Intellectual Property and is an important thing to know about if you are in business both online and offline!

The best way I can help you learn a possible lesson is to tell you a story from the formation of our business!

We started out as a computer repair business years ago, but after discovering Apple Mac and the fact that computers really didn’t need the maintenance and repairs that I thought they did it was evident that if I was to have integrity I would have to stop fixing people’s old systems (which were continually getting virus issues and botched updates) and advise them to upgrade to a Mac system. Within months most of my clients had done what I advised and I was getting very little work.

As this was happening I was building a fascination for web design and the whole online marketing scene! I was spending every second I could building websites and playing with online technology, learning about how you could get programs that opened inside a browser and could completely rely on them being hosted outside your local computer therefore making backup less of an issue!

I continued on for around 3 years with my old business name in this new endeavour creating websites for my clients and building a growing list of hosting clients.

One day I had someone randomly turn to me and let me know that my business name had NOTHING to do with what I actually did for people (which was improving as a tool set by the month), and that I ought to re-brand myself. Crazy – or so I thought until someone else echoed it!

So, I set about getting my own ‘New Business Name’.

I remembered a client of mine who had closed down a business name due to a company breaking into three companies, I asked permission and started to use their old domain name as my new business name!

I created a website, sales video and even had a logo made! Then, as if it was time for me to learn a lesson, my business manager called me over to his computer and showed me that in the process of the old business shutting down – someone else had submtted a trade mark of that business name! I was gutted! All of a sudden I felt the loss of a lot of my time and energy promoting my new business name & the emotional investment I had put into this new name!

Therefore, I warn you now – guard your brands and Intellectual Property if you don’t want someone else to come along and pluck it from right under your nose!

It will save you a lot of time and money!

Contact Us

Please fill in the form below to receive contact from Sites By Design about what we can do for your business!


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Our Locations

We meet clients in one of the offices listed below by appointment only. Postal mail goes to the Sydney office.


Sydney CBD Office

Level 3, 55 Pyrmont Bridge Road,
Pyrmont, NSW, 2009

Bondi Office

Level 1, 9-13 Bronte Road,
Bondi Junction, NSW, 2022

Gold Coast Office

Level 2, 194 Varsity Parade,
Varsity Lakes, QLD, 4227