content marketing sydney web design

Content Writing Needs to be Done Well

Content Writing is Never a Waste of Time

content writingIn today’s fast paced attention deficit society I would think the writing on a website is rarely read.

In fact the opposite is still true. People do research into their purchase in order to ensure they make the right decision. No one wants to end up feeling their money was wasted.

Our Content Strategy will give the direction you need. Your Content writing by the expert in your business (you) will help in a big way. 

Content Writing Will Make You an authority in your field

Having strong written content on your website, blog or social media is key to keeping the interest of the reader. It’s also key to creating trust. And as a result moving them closer to that purchasing decision with your business.

Rank Higher For Your Search Terms Using Content Writing

There is also quite a lot of importance placed on your content by the search engines like Google, Bing and Yahoo.

Each page on your website is indexed by what the search engine reads on that page. The key phrases and even the quality of the Grammar are important factors. The activity of your website visitor is gauged by the search engines as well.

The search engine wants to answer a question. Did they stay for 10 seconds or hit the back button fast? Did they click through the site to read more? These questions and many more factors allow the site to be ranked on its human qualities. As a result it will be positioned in the search engines priority and ranking system.

Your Content Writing Will Sweet talk Google

High quality content writing and lots of it will get a thumbs up from the search engines. You want this for ranking each page appropriately. Your end game is a thumbs up from the client looking to find your product or service.

So ensure that your content is relevant to the reader. Make sure it’s free of spelling and grammar errors. But ensure it is worth reading.

The content writing test is simple. Ask yourself: “Would I want to read this content to my website visitor personally? Would it be valid information for their next purchasing decision?”

Many business owners just don’t have time for Content Writing

People just dont have time these days. Especially for planning their content needs. It’s also important to work out what your website blog should say. Content writing and management needs to be planned over the next 3, 6 or 12 months.

Stimulating Traffic To Your Website Requires Work

It may be content from Facebook, LinkedIn or Twitter linking back to certain pages of your website. Or it may even be the adding of custom written content to other peoples websites. This is done to stimulate the right traffic back to a specific page.

A page created to sell product or capture contact details of potential customers. We can do this for you. 

The Key To Ranking Higher In The Search Engines

So written content, like blogs for example, needs to be spanned out over a period of time. And the search engines will come back regularly to find new relevant content to index.

When done correctly you will find that search engines start to see your site as an authority in your industry. The search engines will give you more search attention than other websites. And that’s how you get your website to rank higher.

Building Your Custom Content Calendar

We work with you to design a custom content plan. We can have the content written for you to approve and then create a content calendar. This will ensure the content is spanned out over a set period of time. We ensure that it is done for you from start to finish. The only real work you need to do is choose the topics and approve the content we provide you with!

Content writing with Sites By Design is easy!

Want to know more. Let’s talk!

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