Google Ads and Digital Marketing
Where your ad budget goes, how the auction really works, and how to turn traffic into enquiries instead of just clicks.
Paid advertising is the fastest way to find out whether people want what you sell. It is also the fastest way to spend money on nothing if the targeting, the landing page or the tracking is wrong.
These guides cover how the platforms decide what to charge you, which channel suits which kind of business, and the unglamorous setup work that separates profitable accounts from expensive ones.
Guides in this section
- What is digital marketing? The whole landscape in one place, and which parts you can safely ignore.
- Google Ads vs Facebook Ads: which for your business? Demand capture versus demand creation, with examples.
- How do Google Ads work? The auction, Quality Score, and why the top bidder does not always win.
- How to get more leads for your business online Where enquiries actually come from, ranked by effort and payback.
- What is PPC (pay per click)? The basics, in the language the platforms should have used.
Setting a budget? What Google Ads costs in Australia covers realistic monthly spend and cost per click by industry.
Quick answers
What is a realistic starting budget for Google Ads in Australia?
For most local service businesses, $1,000 to $1,500 a month in ad spend gives Google enough data to optimise within about six weeks. Below roughly $500 a month the account rarely gathers enough conversions to learn anything useful.
Do I need a separate landing page for ads?
Not always, but it usually pays for itself. Sending paid traffic to a page built for one specific offer, with one clear action, commonly lifts conversion rates by half again compared to sending it to a general service page.
How do I know if my ads are working?
Conversion tracking has to be set up before you spend a dollar, measuring calls, form submissions and, ideally, which of those became customers. Clicks and impressions on their own tell you nothing about whether the account is profitable.
Want your ad spend working harder?
We will review your account or set one up properly from scratch, with conversion tracking that shows what each enquiry actually costs. Australian managed, no lock-in contracts.