Website Strategy & Content Creation

Build a website that doesn’t just look good — it performs.

At Sites By Design, we don’t start with design. We start with strategy — the foundation of every high-converting website.

Whether you’re launching a brand-new site or overhauling an existing one, our Strategy & Content services help you clarify your message, attract the right customers, and rank higher on Google.

Strategy & Content Pricing

Every business has different needs, which is why we offer both SEO Strategy and Marketing Strategy — and often, a powerful combination of the two.

SEO Strategy focuses on getting the right people to your website by improving your visibility in Google search and attracting qualified, ready-to-buy visitors. Marketing Strategy, on the other hand, is about converting attention into action, whether through clear messaging, social proof, or targeted campaigns. Together, they create a complete growth engine: your website not only appears where your customers are searching but also persuades them to take the next step.

Step 1: Strategy

Why Strategy Comes First

Too many businesses jump straight into colours, layouts, and fancy animations without first understanding what the website needs to say. A beautiful website with the wrong message is like a billboard in the desert — it looks good, but no one’s taking action.

When the content and strategy come first, every design choice has purpose. We know exactly what your visitors need to see, read, and feel to become customers.

Conversion Planning: What do you want visitors to do?
Page Mapping: What content belongs where?
SEO Research: What are your customers searching for?
Call-to-Action Flow: Where do we lead them?
Call-to-Action Flow: Where do we lead them?
Brand Voice & Clarity: Are you saying the right things?

We turn messy ideas into a clean, strategic blueprint that makes the design phase faster and more effective — and the results far more powerful.

Option 1: SEO Strategy

Perfect if you’ll write your own content but want a clear, conversion-optimised plan.

Option 2: Marketing Strategy

Perfect if you want a website that guides visitors smoothly from interest to enquiry.

Option 3: Complete Strategy

Perfect if you want a full plan for content that attracts, engages, and converts leads.

Step 2: Content

High-Converting Website Content

Once the plan is locked in, we create content that speaks your customer’s language. Your website can only convert if your message is clear, persuasive, and easy to understand.

Most businesses struggle here — either the content is too technical, too vague, or focused on the business instead of the customer.

We fix that by crafting content that follows the following points.

You’ll walk away with a complete content pack ready to drop into your new site — no more writer’s block or guessing.

Option 1: Optimisation Only

Ideal if your content exists but needs to work harder for SEO and conversions.

Option 2: Content Rewrite

Perfect for polishing outdated content into clear, persuasive copy.

Option 3: New Content

Best if you’re starting fresh or need complete, high‑impact website copy.

Other Options:

Optional Add-On: Blog Packs

Attract more visitors, build authority, and rise in Google search with well written, SEO‑optimised blog posts that work for you 24/7.

Want Us To Handle Everything?

Focus on growing your business while we plan, write, and launch your site from start to finish—saving you hours of work, removing stress, and delivering a website built to convert visitors into paying customers.