Graphic Design and Creative Services
Graphic Design is a very important part of the Marketing Industry. Graphic design is the process of creating visually appealing art using digital equipment such as a computer.
Graphic Design History
Many years ago design was done by artists who used methods like Pencil/Paper and Paint/Canvas to create the visual representations of their imagination.
As years went on and computers developed people moved onto computers for better accuracy. As the graphic design software developed and became more user friendly it became a job function coveted by all businesses. A graphic designer is used in all manners of marketing today from branding to business cards to billboards to internet banners.
Graphic Design Today
Today almost anyone can call themselves a graphic designer, in fact there are many who do so without any right.
There are two ways someone usually falls into the position of graphic designer, either through tertiary study or online tutorials.
Those who take the route of tertiary study to pursue a career in graphic design can often be the safest to work with. They have gone through the motions and been critiqued by superiors who know good design from bad.
They have been taught the foundations of graphic design as well as how not to do graphic design. Sometimes a person will go through graphic design school without an eye for design. These will find out they are sub-par fast. They either re-evaluate their choice or improve themselves enough to be worth the job they want in Graphic Design.
Many who play with the ever evolving graphic design programs out there on the internet. They enjoy what they do and feel proud of their creations. The problem is that these people can believe they are good at design. Sometimes without being told by anyone around them that they need to improve. In saying that, everyone knows that in this day and age tertiary study isn’t the only avenue to knowledge.
There are lots of design tutorials which are uploaded to youtube as well as the paid design tutorials you can purchase. These avenues give people other methods of learning design. Such methods are still valid however many people will spend time learning to use a program without ever developing an eye for design. This becomes a serious problem for those who do so and immediately go into their own design business. Their success is limited.
Graphic Design at Sites By Design
At Sites By Design we work with Designers who are from both backgrounds. We ensure that they have the eye for design by checking out their previous work or portfolio. We also work with them on internal projects before using them on behalf of our clients.
Sometimes we will need a female designer for the sake of getting a more elegant feminine design created. Other times we will work with a male designer to incorporate more masculinity into a design. There are some occasions we will assemble a team of two or more designers to work on something in order to get a mix of design styles. This can produce some amazing results!